27 King Street West, Cobourg, Ontario, K9A 2M1         tel:  289-251-4357             e-mail:   christine@whatsinstore.ca

Loose Mineral Foundation


You can be assured that when you use Pure Anada, you are using a truly natural product. We’ve done the research, and are committed to using the safest, purest ingredients available to us. It is not necessary to add preservatives to our loose mineral products. The raw minerals used in Pure Anada are inert, and do not support the growth of bacteria, mold or fungi.


The loose powder provides very good coverage.

Ingredients:  Mica, Titanium Dioxide, Zinc Oxide, Silica, Boron Nitride, Iron Oxides, Ultramarines.


Note:  Deeper, global foundation shades do not contain Titanium Dioxide.


Pure Anada offers several options for creating an even appearance.  Choose between liquid foundation, tinted moisturizers, pressed powder or loose mineral foundation powders to create your canvas.  Scroll down to see all the different options available.


Very Fair





Pressed Mineral Foundation:

Coverage: Sheer to full, depending on the application technique. Matte finish.

Best for: All skin types. Popular choice for oily skin types, and mid-day touch-ups.

How to Apply: Use a Flat top Foundation brush for full coverage, or the Blending Face Brush for sheer coverage. Pure Anada Hydra Lotion & Hydra Creams make excellent primers, to achieve a smooth, even application.

Tips: Insert pan into a reusable, magnetic compact (purchased separately) for on-the go touch-ups.

Key Ingredients: Kaolin Clay, Silica to absorb excess oils

Ingredients: Mica, Titanium Dioxide, Zinc Oxide, Silica, Boron Nitride, Iron Oxides, Ultramarines, *Simmondsia Chinensis ( Jojoba) Seed Oil,  Caprylic/capric triglyceride  *Certified Organic Ingredients

Sizes: 10g powder in 60mm diameter pan



Loose Mineral Foundation 10g:  $25.00

Pressed Mineral Foundation:  $19.00


Liquid Makeup Products

     Foundation 30ml:  $25.00

     Tinted Moisturizer:  $25.00



Prices are subject to HST

Liquid Makeup:

Smooth and conceal fine lines and imperfections with this moisturizing, full coverage formula.  A non-greasy texture with the skin-loving benefits of virgin, organic coconut oil.  Infused with Argan & Sea Buckthorn, this truly is superfood for your skin!

Best for: Normal to dry skin types.  Also recommended for those who wish to avoid scent.

Coverage: Complete, full coverage, with a dewy, cream-to-powder finish. For less coverage, dilute with a Pure Anada hydrating cream.

How to Apply: For a smooth, air-brushed effect, apply with a flat top foundation brush. Dispense a small amount onto the head of the brush and apply in a swirling, stippling motion.  For less coverage, you may mix the foundation with your favorite Pure Anada moisturizer.

Tips: For longer wear, apply Pure Anada Matte Minerals finishing powder OR Sheer Matte Pressed Powder with the Blending Face Brush to set the makeup.

Size:  30ml Squeeze Tube

Key Ingredients: Coconut Oil – Anti-inflamatory, Argan & Seabuckthorn – Anti-aging and repairing

Ingredients: Water (Aqua), Caprylic / Capric Triglyceride, (Derived from Coconut), Cetearyl Olivate, Sorbitan Olivate, Simmondsia Chinensis (Organic Jojoba) Seed Oil, Cocos Nucifera (Virgin Organic Coconut Oil), Ricinus Communis (Castor Seed Oil), Argania Spinosa (Argan Oil), Hippophae Rhamnoides (Sea Buckthorn), Cetyl Alcohol, Mica, Titanium Dioxide, Zinc Oxide, Iron Oxides, Ultramarines, Sorbitol, Leuconostoc/Radish Root Ferment Filtrate.

Sheer Radiant Tinted Moisturizer


Now enriched with organic rosehip and pomegranate oil to infuse your skin with essential fatty acids and antioxidants.  Essential oils of lavender, lemongrass and geranium give this new formula a minimal fresh scent.

Coverage: Sheer coverage with a dewy, radiant finish.

Best for: All skin types. Popular choice for mature skin.

How to Apply: Apply to clean, skin as you would apply a moisturizer. Depending on the season or your skin type, an additional moisturizer prior to application is optional.

Size: 60ml (2oz) recyclable airless pump bottle

Ingredients: Aqua, *Helianthus Annuus (Sunflower) Oil, *Punica Granatum (Pomegranate) Oil, *Rosa Canina (Rosehip) Oil, *Vitis Vinifera (Grapeseed) Oil, Cetearyl Olivate, Sorbitan Olivate, Mica, Titanium Dioxide, Zinc Oxide, Silica, Boron Nitride, Iron Oxides, Ultramarines, Sorbitol, *Cymbopogon Flexuosus (Lemongrass), *Lavandula Angustifolia (Lavender), *Pelargonium x Asperum (Geranium), Leuconostoc/Aloe Barbadensis Leaf/Sorbus Aucuparia Fruit Ferment Filtrate

*Certified Organic Ingredients


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